{"id":245226,"date":"2026-01-16T08:20:48","date_gmt":"2026-01-16T07:20:48","guid":{"rendered":"https:\/\/us.edu.pl\/?p=245226"},"modified":"2026-01-19T11:57:56","modified_gmt":"2026-01-19T10:57:56","slug":"uniwersytet-slaski-w-rankingu-top-marka-2025","status":"publish","type":"post","link":"https:\/\/us.edu.pl\/en\/uniwersytet-slaski-w-rankingu-top-marka-2025\/","title":{"rendered":"University of Silesia in Top Marka 2025 Ranking"},"content":{"rendered":"<p><\/p>\n<p>[vc_row][vc_column width=&#8221;2\/3&#8243;]\r\n                <div class=\"text-modules\">\r\n                    <div class=\"container\">\r\n                        \r\n                        <div class=\"text-modules__content\"><\/p>\n<p>The University of Silesia was placed 7th among universities in the 18th edition of <em>Top Marka<\/em> 2025 ranking. The university ranked 123rd in the main classification, which includes the 500 strongest brands across all sectors of the economy.<\/p>\n<p>\n<\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"text-modules\">\r\n                    <div class=\"container\">\r\n                        \r\n                        <div class=\"text-modules__content\"><\/p>\n<p><em>Top Marka<\/em> is Poland\u2019s largest brand media ranking. The 500 strongest brands present in the press, online and social media were identified based on an analysis by <em>Press <\/em>magazine and the Institute for Media Monitoring. A total of 1,020 entities from 50 different industries were verified in this year\u2019s survey.<\/p>\n<p>The analysis covered mentions published between 1 July 2024 and 30 June 2025. The final ranking position was determined by a brand strength index based on three key parameters:<\/p>\n<ul>\n<li>Number of mentions \u2013 the overall frequency a brand appears in media coverage with.<\/li>\n<li>Impact (reach) \u2013 the estimated audience reach of the mentions, calculated on the basis of readership, listening, viewing and digital media activity data.<\/li>\n<li>Sentiment index \u2013 an assessment of the emotional tone of the content (positive, neutral or negative), determining the quality of communication and brand sentiment.<\/li>\n<\/ul>\n<p>In the university category, a ranking position reflects the scale of media presence, the credibility built through scientific achievements, and the ability to adapt to market and societal changes. Between 1 January and 31 December 2025, the University of Silesia generated the Advertising Value Equivalent (AVE) of PLN 291M, based on the report by the Institute for Media Monitoring.<\/p>\n<p>\n<\/div>\r\n                    <\/div>\r\n                <\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]\r\n                <div class=\"text-modules\">\r\n                    <div class=\"container\">\r\n                        \r\n                        <div class=\"text-modules__content\"><\/p>\n<p><img class=\"alignnone size-full wp-image-172652\" src=\"https:\/\/us.edu.pl\/wp-content\/uploads\/obrazek-wyrozniajacy\/zblizenie-biznesmen-z-cyfrowym-tablecie.jpg\" alt=\"tablet z wykresami trzymany w d\u0142oniach \/ handheld tablet with displayed graphs\" width=\"auto\" height=\"100%\" srcset=\"https:\/\/us.edu.pl\/wp-content\/uploads\/obrazek-wyrozniajacy\/zblizenie-biznesmen-z-cyfrowym-tablecie.jpg 800w, https:\/\/us.edu.pl\/wp-content\/uploads\/obrazek-wyrozniajacy\/zblizenie-biznesmen-z-cyfrowym-tablecie-768x512.jpg 768w, https:\/\/us.edu.pl\/wp-content\/uploads\/obrazek-wyrozniajacy\/zblizenie-biznesmen-z-cyfrowym-tablecie-575x383.jpg 575w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\n<\/div>\r\n                    <\/div>\r\n                <\/div>[\/vc_column][\/vc_row]<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row] [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/us.edu.pl\/en\/uniwersytet-slaski-w-rankingu-top-marka-2025\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":7205,"featured_media":172652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[81,56],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/posts\/245226"}],"collection":[{"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/users\/7205"}],"replies":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=245226"}],"version-history":[{"count":1,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/posts\/245226\/revisions"}],"predecessor-version":[{"id":245304,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/posts\/245226\/revisions\/245304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/media\/172652"}],"wp:attachment":[{"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=245226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/categories?post=245226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us.edu.pl\/en\/wp-json\/wp\/v2\/tags?post=245226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}