{"id":1341,"date":"2022-04-04T19:11:25","date_gmt":"2022-04-04T17:11:25","guid":{"rendered":"https:\/\/us.edu.pl\/instytut\/idkm\/?page_id=1341"},"modified":"2022-04-04T20:00:59","modified_gmt":"2022-04-04T18:00:59","slug":"1341-2","status":"publish","type":"page","link":"https:\/\/us.edu.pl\/instytut\/idkm\/dla-pracownika\/ogloszenia-biezace\/1341-2\/","title":{"rendered":"Wyk\u0142ad dr. Paw\u0142a Surowca – Online Diplomatic Participation on YouTube"},"content":{"rendered":"

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Instytut Dziennikarstwa i Komunikacji Medialnej U\u015a serdecznie zaprasza do udzia\u0142u w interesuj\u0105cym spotkaniu na temat dyplomacji publicznej oraz kontrnarracji u\u017cytkownik\u00f3w sieci – wyk\u0142adzie<\/span><\/p>\n

dr. Paw\u0142a Surowca\u00a0<\/span>
\nThe University of Sheffield<\/p>\n

Online Diplomatic Participation on YouTube: An Exploratory Study of Users\u2019 Engagement with a Counter-Narrative to Donald Trump\u2019s Public Diplomacy<\/span><\/strong><\/p>\n

26 kwietnia (wtorek) godz. 11.30-13.00<\/span><\/p>\n

Wydarzenie w j\u0119zyku angielskim odb\u0119dzie si\u0119 zdalnie 26 kwietnia 2022 roku w godzinach od 11.30 do 13.00 na platformie Zoom pod adresem:<\/span><\/p>\n

https:\/\/zoom.us\/j\/99628532872?pwd=SVYzQVJiTW9BYlFFNm5nREdERUloUT09<\/a><\/p>\n

O prelegencie<\/b><\/span><\/p>\n

Dr Pawe\u0142 Surowiec, jest starszym wyk\u0142adowc\u0105 na Uniwersytecie w Sheffield w Wielkiej Brytanii. Specjalizuje si\u0119 w komunikacji strategicznej, dyplomacji publicznej i kampaniach politycznych w kontek\u015bcie polityki europejskiej. Jest autorem monografii Nation Branding, Public Relations and Soft Power: Corporatising Poland <\/i>(Routledge, 2017) oraz wsp\u00f3\u0142autorem publikacji Social Media and Politics in Central and Eastern Europe<\/i> (Routledge, 2018) i Public Diplomacy and the Politics of Uncertainty <\/i>(Palgrave 2021).<\/span><\/p>\n

O wyst\u0105pieniu<\/b><\/span><\/p>\n

<\/a>Webinarium po\u015bwi\u0119cone jest najnowszym wynikom bada\u0144 opublikowanych wsp\u00f3lnie przez autor\u00f3w: Pawe\u0142 Surowiec (University of Sheffield), Christopher Miles (Bournemouth University), Jarom\u00edr Maz\u00e1k (Charles University) i Grzegorz Kapu\u015bci\u0144ski (Oxford Brookes University)<\/span><\/p>\n

Abstract artyku\u0142u zwi\u0105zanego z prelekcj\u0105 <\/b><\/span><\/p>\n

The paper explores public engagement on the YouTube platform with a campaign that sought to counter the \u2018America First\u2019 foreign policy orientation narrative delivered by Donald Trump\u2019s inaugural public diplomacy. Developing the debate on the role of social media in public diplomacy, we study the hybrid media activists\u2019 campaign, \u2018Every Second Counts\u2019, inspired by the Dutch late-night show, \u2018Zondag Met Lubach\u2019, in order to refine the conceptualisation of online diplomatic participation. The authors follow an exploratory design mixing qualitative and quantitative content analyses. By drawing on samples of the campaign\u2019s YouTube videos (n=50) and users\u2019 comments (n=9,922), they examine engagement using measures of popularity, interactivity and tonality. The results of a qualitative content analysis reveal satire as a strategically deployed genre operating as an affective resource that marshals tactics of disparagement, intertextuality, tonality, scripts, and tropes. Quantitative analysis reveals significance among explanatory variables, but overall the study finds that the repertoire of soft power resources featuring in the counter-narrative is not a strong set of predictors of YouTube users\u2019 engagement with the content of this transnational campaign.<\/p>\n

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\"\"<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Instytut Dziennikarstwa i Komunikacji Medialnej U\u015a serdecznie zaprasza do udzia\u0142u w interesuj\u0105cym spotkaniu na temat dyplomacji publicznej oraz kontrnarracji u\u017cytkownik\u00f3w sieci – wyk\u0142adzie dr. Paw\u0142a Surowca\u00a0 The University of Sheffield Online Diplomatic Participation on YouTube: An Exploratory Study of Users\u2019 Engagement with a Counter-Narrative to Donald Trump\u2019s Public Diplomacy 26 kwietnia (wtorek) godz. 11.30-13.00 Wydarzenie […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":202,"featured_media":1342,"parent":182,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/pages\/1341"}],"collection":[{"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/users\/202"}],"replies":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":8,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/pages\/1341\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/pages\/1341\/revisions\/1356"}],"up":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/pages\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/us.edu.pl\/instytut\/idkm\/wp-json\/wp\/v2\/media?parent=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}