Creative Management in New Media – full-time, second-cycle program
Language of instruction: English
Creative Management in New Media is an interdisciplinary program conducted in English, designed to equip students with key skills in digital film art and a comprehensive understanding of communication processes within the media sphere. Graduates gain the necessary competencies to work and develop further in modern, dynamic professions.
A graduate of the program will be a specialist in visual communication, content creation for social media platforms, and social media analytics. They will acquire skills enabling them to manage blogs (both video and traditional), social media profiles, and e-commerce platforms, as well as work in various creative agencies, e-marketing departments, or even establish their own business in the media industry.
Students will not only learn how digital media operate but, more importantly, how to effectively utilize them in business contexts. The curriculum is enriched with marketing knowledge, covering both brand promotion strategies and self-branding techniques. A distinctive feature of this program is its combination of theoretical, technical, practical, and interdisciplinary education.
Furthermore, the studies focus on the effective use of media convergence—a crucial aspect in today’s rapidly evolving industry. This program is ideal for those who recognize the need to integrate filmmaking and television production skills with soft skills.
Graduates have diverse career opportunities, ranging from creative professions (such as blogger or YouTuber) to roles requiring advanced multimedia content creation skills in digital agencies, PR firms, television, radio, and online media platforms.
Apply for the program
(Admissions open on June 2nd)
About the study
About the study
Full-time, second-cycle studies
2 years (4 semesters)
Classes are organized in the form of lectures, exercises and workshops.
Studies are fully in English, conducted in a hybrid format.
Carefully prepared program of classes allows to gain knowledge about the film workshop to the extent enabling the implementation of their own independent film, promotional and advertising or production projects, and also allows the student to acquire team management skills and creative abilities. During the course, systematic theoretical and practical knowledge about all stages and aspects of the creation of film, television and advertising works will be conveyed. Students learn technology and techniques used in the production of films and multimedia. Students not only learn the tools, but above all gain knowledge about how and in what context to use the acquired knowledge and how to measure the effectiveness of their activities
Why study with us?
Why study with us?
Due to its artistic, educational and research activity, Krzysztof Kieślowski Film School has been setting standards for educating filmmakers and film producers in Poland. What makes the Krzysztof Kieślowski Film School competitive are primarily academic teachers who are members of the film community – outstanding creators of artistic culture and practitioners in the audio-visual industry. The Krzysztof Kieślowski Film School at the University of Silesia is one of two public higher education institutions in Poland offering studies on the degree programmes in Film and Television Directing, Cinematography and Photography, Film and Television Production, and Creative Management in New Media. Studying at the Krzysztof Kieślowski Film School opens the door for young art adepts into the world of film and creative industries. The Krzysztof Kieślowski Film School is faculty friendly for students from each corner of the world; we boast a record number of Erasmus+ students arriving here to study. The School is also distinctive when it comes to the aesthetic value of its building (awarded many times all around the world for its unique architecture), equipped with infrastructure reflecting European technical standards in educating film directors and cinematographers.
Programme Catalogue
Programme Catalogue
You can find detailed information about the subjects, stages and specifics of the course by looking into the study program.
Admissions criteria
Admissions criteria
Graduates of higher education studies (with a Bachelor’s or Master’s degree) in one of the following disciplines shall be eligible to apply: film and theatre arts, musical arts, visual arts or related disciplines, social communication and media sciences, sociology, or humanities.
The criterion for the admission process shall be the submission of a portfolio containing information on:
completing 1st or 2nd cycle studies in one of the following disciplines: film and theatre arts, social communication and media sciences, management and quality studies, sociology, psychology, musical arts, fine arts or related;
activities related to the performance of creative tasks in the audiovisual industry.
Admissions to the study programme up to the limit will be based on a submitted portfolio and an interview in English verifying knowledge of the contemporary creative industry, cultural institutions, the specifics of the audiovisual sector, and Polish and global cinematography and verifying aptitude to work in the audiovisual industry.
Admission fee
Admission fee
The admission fee for the course of creative management in new media – full-time second degree is PLN 150.
Detailed information on the fees associated with the studies.
What makes us different?
What makes us different?
The degree programme in Creative Management in New Media stands out by its education directed at developing innovativeness and manager skills in the audio-visual industry as well as broadening and deepening the knowledge of author content management. The degree programme’s exceptional character stems from its initial premises and is embedded in the efficient transferring of knowledge about individual arts (film, graphic design, music, photography), knowledge about new manners of understanding audio-visual content, and knowledge about the latest technologies. This one-of-a-kind degree programme is extremely attractive as it is led by a team of lecturers, practitioners, and experts in various professions related to new media. Its crucial element revolves around thematic workshops on different stages of film production and workshops developing creative thinking, which is of great significance in the future graduates’ work in the industry of new media culture.
Where are the classes held?
Where are the classes held?
The first of the year students study totally online
Krzysztof Kieślowski Film School at the University of Silesia
św. Pawła 3 St., 40-008 Katowice, Poland
Where and what will you study?
Where and what will you study?
The studies include 1,200 didactic hours in four thematic areas:
- artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film),
- social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce),
- business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques),
- legal area (copyright, intellectual property protection in the network, information security management)
- film, TV and new media workshops (30h per semester) conducted as part of the study program,
- workshops conducted by foreign lecturers (60 hours per semester) as part of the POWER 3.5 program 2018 edition.
The program and study plan were also developed based on the ongoing international cooperation in the field of student education in the discipline of film and theatre arts, as well as the results of the current monitoring of graduate careers.
Teaching modules, the contents of which are related to various aspects of media and audio-visual law, correspond to scientific research on copyright, civil-legal contracts in the audio-visual sector, and protection of the right to image. The media and social media communication modules as well as media management correspond to the research on communication processes in the use of new media, in particular on network media. The projects relate to changes in the social, cultural and political space in the context of technological changes, first of all digitization and convergence. Topics taken up by younger researchers concern the issue of activating local communities using new media in Poland, Germany and the United Kingdom.
Contact
Contact
For additional information, please contact the Secretary of the Faculty Recruitment Committee – Aleksandra Spiolek, MA: aleksandra.spiolek@us.edu.pl