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Wydział Sztuki i Nauk o Edukacji

Innovative Educational Technologies, Tools and Methods for E-learning
Scientific Editor Eugenia Smyrnova-Trybulska
“E-learning”, 12, Katowice–Cieszyn 2020, pp. 195–206
DOI: 10.34916/el.2020.12.17

el-2020-12-17

VISUAL LITERACY IN CONTEMPORARY CULTURE – COMPARATIVE RESEARCH 

Małgorzata Wieczorek-Tomaszewska, Bibliotheca Nostra, Akademia Wychowania Fizycznego im. Jerzego Kukuczki w Katowicach m.wieczorek.tomaszewska@gmail.com, ORCID 0000-0002-7493-4071

Abstract: In the paper, the author presents the results of comparative research conducted in the academic environment of Poland and Italy, the aim of which was to diagnose the state of knowledge and skills in the field of visual competences. Visual
competences are the subject of education in the form of comprehensive literacy containing both aspects of visuality – knowledge of the image as a mental object and knowledge of the form that determines the shape and structure of the record, as well as informational conditions for the creation, retrieval, dissemination, collection and use of visual content. The cultural perspective of the conducted research on the level of visual literacy, which determines active visual communication, is closely related to the past, the pictorial and audiovisual civilization formation of the past, and the digital media of the present
time. Contemporary communication is transforming and requires information competences. Visual reading and writing skills provide tools for the understanding and contextual analysis of cultural space in a pictorial aspect. The skills are based on intellectual, aesthetic, ethical and technological qualifications acquired through literacy.

Keywords: visual literacy, visual communication, visual competence, visual culture, comparative research.

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